Know to serve your consumers. It all starts with a deep understanding of your consumer and the problems solved.

• Target Consumer Personas and Segments: Create a detailed understanding of your ideal customers which serves as a foundation for tailoring the marketing strategy.
  

• Digital Marketing Strategy. Grow and engage with your consumers across a comprehensive go-to-market activation strategy.

• Personalization Strategy. Define and execute a marketing personalization plan across email, social and digital advertising.

• Channel Expansion. Content, marketing and merchandising to support new channels growth (Amazon, Walmart, Target).

• Content engines that cut through. Create digital-first content that breaks through the clutter with your consumers.

• Technical foundations and measurement. Develop data-driven feedback loops for learning.

• Setting a digital vision. What is your winning aspiration for the ideal future in the digital landscape?

• Competitive advantage assessment. How is digital affecting the competition? How well are your positioned and where are you disadvantaged?

• Prioritize big digital ideas. Which digital opportunities are consistent with your business strategy, your ambition and capabilities?

• Gap analysis. Where are the gaps in capabilities, organization, and systems to deliver on the big ideas?

• Transformation roadmap. What are the timelines, targets, and accountabilities for each of the big ideas? What changes are needed to fund the journey?

Creating holistic growth means having a well-optimized commercial channel to support your growth story. We help you get the most out of your direct-to-consumer business and free up cash to fuel more growth.

Setting Direction

• Strategy. Set the vision, build a business case for investment, and develop a roadmap for success.

• Product. Design products and assortments in ways that align with, and leverage your consumer behaviors. eg) merchandising optimization.

• Pricing. Develop a consumer value pricing approach for products, bundles and discounts.

Defining the Customer Journey

• Develop innovative marketing strategies across channels that deliver ROI.

• Marketplaces. Assortment and content optimization across ecommerce channels.

• Digital Experience. Designing the journey around the customer, not the technology.

• Communities. Spark growth through online influencers, social media, UGC, loyalty and affiliates programs.

• Omnichannel. Linking online and offline channels so customers can move seamlessly across them.

Support the Experience

• Technology and architecture. Define the right platforms, tools and processes to deliver growth.

• Organization and operating model. Assess digital talent and operating model.

• Operations and supply chain. Implementing the right systems that track inventory, manage returns, and provide customer support.

Growth Hacking

• Identify your growth equation then dive into the data to gather insights

• Idea generation, experiment prioritization and running the experiments.

• Invest in early winners that show promise.

• Divest from those ideas that show lackluster results.