Jeff Veldhuizen is an accomplished marketing executive who has made significant contributions to the growth and success of several of the world's most iconic brands. At Zwift, Jeff was responsible for building an online community of passionate and loyal cyclists from around the globe, helping the company scale to millions of members in over 200 countries.

Prior to joining Zwift, Jeff was an integral part of Nike's 11-year growth story and digital transformation shift toward a consumer-direct offense. During his tenure, he held several go-to-market, brand and product marketing, merchandising and general management positions with oversight for consumer acquisition, loyalty & retention, merchandising and brand content for Nike’s largest store - Nike.com and Nike Stores. During those 11 years, Nike.com grew from $100M to $3.5B. Jeff's accomplishments were recognized with five Maxim Awards, honoring his team's achievements.

With a front-row seat to the digital revolution at Best Buy, Jeff received early training helping scale the company's omnichannel operations in Canada as a merchant and digital marketer. He built his marketing foundation at TBWA, creating emotional brand awareness for Nissan, Adidas and the BC Government, and kicked off his career in experiential marketing at Gatorade.

Jeff holds an MBA from Cornell University’s Johnson School of Business and a Bachelor of Commerce degree in Marketing from the Sauder School at the University of British Columbia. When he's not working, Jeff enjoys spending time with his wife and two daughters, pursuing their passions for snowboarding, hiking and cycling.