We started ModernGrowth on a simple premise: growth stops being a mystery once you connect consumer data across acquisition, retention, and engagement, instead of treating them as three separate departments.
ModernGrowth was founded to close a gap we kept seeing at larger firms: strategy, marketing, and ecommerce teams that rarely spoke the same language, let alone shared the same data.
Rather than scale a large generalist bench, we've stayed intentionally focused: a small team that goes deep on digital strategy, marketing, and ecommerce for a limited number of clients at once.
We work alongside internal teams, not around them, on the initiatives that are too cross-functional for any single department to own alone.
An experienced C-suite commercial marketing and digital GM.
Jeff is an accomplished marketing executive who has driven growth for some of the world's most iconic brands. At Zwift, he built a global online cycling community spanning more than 200 countries. Before that, he spent 11 years at Nike across go-to-market, brand and product marketing, merchandising, and general management for Nike.com and Nike Stores, helping grow Nike.com from $100M to $3.5B and earning five Maxim Awards along the way. He got his start in digital and omnichannel at Best Buy, built his marketing foundation at TBWA on brands including Nissan and Adidas, and began his career in experiential marketing at Gatorade. Jeff holds an MBA from Cornell University's Johnson School of Business and a Bachelor of Commerce in Marketing from the Sauder School at the University of British Columbia.