• Setting a digital vision. What is your winning aspiration for the ideal future in the digital landscape?

• Competitive advantage assessment. How is digital affecting the competition? How well are you positioned and where are you disadvantaged?

• Prioritize big digital ideas. Which digital opportunities are consistent with your business strategy, your ambition, and capabilities?

• Gap analysis. Where are the gaps in capabilities, organization, and systems to deliver on the big ideas?

• Transformation roadmap. What are the timelines, targets, and accountabilities for each of the big ideas? What changes are needed to fund the journey?

Know to serve your consumers. It all starts with a deep understanding of your consumer and the problems solved.

• Set the vision. What are you aiming for? The strategy that re-affirms the brand’s purpose.

• Digital Marketing Strategy. Defining, segmenting and targeting your consumers leveraging current trends through an end-to-end digital marketing strategy.

• Personalization Strategy. Define and execute a marketing personalization plan across experiences and channels.

• Deliver and scale key consumer experiences. Content, merchandising and go-to-market strategies across channels.

• Content engines that cut through. Create digital-first content that breaks through the clutter with your consumers.

• Technical foundations and measurement. Develop data-driven feedback loops for learning.

Creating holistic growth means having a well-optimized commercial channel to support your growth story. We help you get the most out of your direct-to-consumer business and free up cash to fuel more growth.

Setting Direction

• Strategy. Set the vision, build a business case for investment, and develop a roadmap for success.

• Product. Design products and assortments in ways that align with, and leverage your consumer behaviors. eg) merchandising optimization.

• Pricing. Develop a consumer value pricing approach for products, bundles and discounts.

Defining the Customer Journey

• Develop innovative marketing strategies across channels that deliver ROI.

• Marketplaces. Assortment and content optimization across ecommerce channels.

• Digital Experience. Designing the journey around the customer, not the technology.

• Communities. Spark growth through online influencers, social media, UGC, loyalty and affiliates programs.

• Omnichannel. Linking online and offline channels so customers can move seamlessly across them.

Support the Experience

• Technology and architecture. Define the right platforms, tools and processes to deliver growth.

• Organization and operating model. Assess digital talent and operating model.

• Operations and supply chain. Implementing the right systems that track inventory, manage returns, and provide customer support.

Growth Hacking

• Identify your growth equation then dive into the data to gather insights

• Idea generation, experiment prioritization and running the experiments.

• Invest in early winners that show promise.

• Divest from those ideas that show lackluster results.